Haksandco: A Journey from Coffee to Kings

Haksandco

It all began one fateful morning at Starbucks, where three friends shared a vision over coffee. That vision blossomed into reality as Haksandco, a watch brand dedicated to crafting exceptional timepieces accessible to all. A year into our journey, it's time to reflect on the path we've tread, the hurdles we've overcome, and the triumphs that have defined our brand.

The Genesis of Haksandco

The idea for Haksandco struck us in the most unassuming of places – a Starbucks, where we were working together. Surrounded by the aroma of coffee and the silence in the morning, we found inspiration in a game revered for centuries: chess. We wanted to create more than just a watch brand; we envisioned a symbol of inner strength and potential.

Our logo captures our ethos perfectly: a simple chess pawn casting the mighty shadow of a king. This emblem is not just an artistic statement but a testament to our belief in the potential within each individual. Each watch we design is a tribute to a chess piece, embodying the qualities and stories behind these timeless game characters.

Our Flagship Model: The Arabian Stallion

Among our collection, the "Arabian Stallion" stands out – our interpretation of the Knight in chess. This timepiece is not just a watch; it's a statement of leadership, strategy, and the dignity that comes with responsibility. Crafted with precision and tradition, the Arabian Stallion is a favourite among our customers, as the first automatic watch produced by Haksandco.

A Year of Achievements

The past year has been nothing short of extraordinary for us. We set out with a goal to establish Haksandco as a recognised name in the industry of watches. Thanks to unwavering effort and a bit of divine grace, we have surpassed our wildest expectations.

In the past year, Haksandco have produced and sold 4 different watches: 'The Arabian Stallion', 'The Vatican Bishop', 'The Trojan Horse' and 'The Caesar.' 

Our participation in various events has amplified our presence among the local communities. The joy of hearing someone say, "we have seen your brand on social media," is indescribable. Our social media presence has skyrocketed, with our Instagram followers now numbering over 4,000 and our TikTok views exceeding 300,000. These numbers are a testament to our connection with the audience and the relevance of our brand in today's digital age.

Overcoming Challenges

Our journey hasn't been without its obstacles. The path of entrepreneurship is fraught with challenges, but just like the message our watches convey, we embraced resilience. We faced production hiccups, logistical nightmares, and the ever-daunting task of brand differentiation in a saturated market. However, we remained steadfast, drawing inspiration from the very essence of our brand – the chessboard, where every move counts, and every setback is an opportunity for a comeback.

Community and Customer Engagement

We believe that our brand is not just about selling watches but about creating a community. Engaging with our customers, receiving their feedback, and understanding their stories have been pivotal in shaping our brand. We've hosted in person chess tournaments, watch design contests, and interactive social media campaigns, all aimed at fostering a sense of community and belonging.

For local customers we offer a very special delivery method, whereby the three owners would personally hand deliver any orders to the esteemed clients. 

Looking Ahead: The Future of Haksandco

As we step into our second year, our vision for Haksandco is clear. We aim to expand our product line, exploring new designs and concepts that resonate with our theme. Sustainability is at the forefront of our future plans, as we look to incorporate eco-friendly materials and practices in our production process. Our commitment to affordability and quality remains unwavering, as we continue to offer watches that are not just timepieces but symbols of personal growth and resilience.

Gratitude and Appreciation 

Reflecting on our one-year journey, we are filled with gratitude and excitement. From a simple idea in a coffee shop to a brand that resonates with thousands, Haksandco has come a long way. We thank our customers, supporters, and the challenges that have shaped us. As we move forward, we hold onto our core belief – like a pawn destined to become a king, every individual holds immense potential. Haksandco is here to remind you of that potential, with every timeless ticking.